Vikram Shetty
Ather Space Partner, BengaluruWhat surprised us the most was the onboarding pace — 74 days from signing to a live showroom.
We engineer the battery pack, the chassis, the BMS algorithms and the dashboard in-house, and we run the charging network and the service organisation that keep them on the road. Owning both ends means the warranty covers the whole vehicle rather than half of it.
Today that runs across more than a hundred cities, through a dealer network that in many towns is now on its second generation, and a service arm whose supervisors are on our own payroll.
Fast chargers on the Ather Grid, the largest owned charging network in India.
Service touchpoints staffed by factory-trained, Ather Academy certified technicians.
Cities with an Ather retail or service presence, and a dealer network now in its second generation.
Four rules that decide the argument whenever a delivery slips or a diagnosis is disputed.
Pack, chassis, BMS and dashboard are designed in-house. Owning the stack is what lets us stand behind the whole vehicle.
We publish real-world numbers, not laboratory ones, because a rider stranded at 80% of a promise is still stranded.
Most faults are diagnosed remotely and many are resolved without the scooter leaving the owner. The workshop is the last resort, not the first.
A territory is released when the network can support it. Growing slower has kept dealer payback inside two years.
Hear from the entrepreneurs operating Ather retail and distribution formats today.
We grow through the people who carry our name in their own town. If that sounds like you, tell us a little about your business and we will take it from there.