Last Updated: January 2026
At Ather (operated by Ather Energy Limited), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website, book a painting service or colour consultation, or engage with our dealership and contractor programmes.
1. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use our services.
Personal Information
When you apply for a partnership or contact us, we may collect:
- Full name and contact details (email, phone number, address)
- Business information (company name, GST number, PAN)
- Identity documents (Aadhaar, Voter ID, Passport)
- Financial information (bank details, investment capacity)
- Property documents (for business premises verification)
- Photographs and signatures
Automatically Collected Information
When you visit our website, we automatically collect:
- IP address and device information
- Browser type and version
- Pages visited and time spent
- Referring website or source
- Location data (with your consent)
2. How We Use Your Information
We use the collected information for the following purposes:
- Partnership Processing: To evaluate and process partnership applications, verify documents and conduct background checks.
- Communication: To respond to enquiries, provide support and send important updates about your application or partnership.
- Business Operations: To manage dealer relationships, process orders and facilitate business transactions across our distribution network.
- Marketing: To send promotional materials and updates about new opportunities (with your consent).
- Legal Compliance: To comply with legal obligations, resolve disputes and enforce our agreements.
- Analytics: To analyse website usage, improve user experience and optimise our services.
3. Information Sharing
We do not sell your personal information to third parties. We may share your information with:
- Group Companies: Our parent company and affiliated entities for business purposes.
- Service Providers: Third-party vendors who assist in our operations (payment processors, verification agencies, cloud services).
- Legal Authorities: When required by law, court order or government request.
- Business Partners: Regional dealers, applicators or channel partners as necessary for your application or site visit.
All third parties are contractually obligated to protect your information and use it only for specified purposes.
4. Data Security
We implement robust security measures to protect your personal information, including SSL/TLS encryption for all data transmissions, secure servers with firewall protection, access controls and authentication mechanisms, regular security audits, employee training on data protection, and incident response procedures for data breaches.
While we strive to protect your information, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security of your data.
5. Cookies and Tracking
Our website uses cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how visitors interact with our website.
- Marketing Cookies: Used to deliver relevant advertisements (with consent).
- Preference Cookies: Remember your settings and preferences.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
6. Your Rights
You have the right to access, rectify, erase, restrict, port and object to the processing of your personal information, subject to applicable legal requirements. To exercise any of these rights, please contact us using the details provided below.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law:
- Application Data: Retained for 3 years after the application decision.
- Partner Data: Retained for the duration of the partnership plus 7 years.
- Financial Records: Retained for 8 years as per legal requirements.
- Marketing Data: Retained until consent is withdrawn.
- Website Analytics: Anonymised and retained for 26 months.
8. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately for deletion.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Data Protection Officer:
- Phone: 079 4754 5252
- Address: Ather Energy Ltd, 3rd Floor, Tower D, IBC Knowledge Park, Bannerghatta Road, Bengaluru, Karnataka – 560029
12. Grievance Officer
In accordance with the Information Technology Act, 2000 and the rules made thereunder, a Grievance Officer is designated for the purpose of this Privacy Policy and will respond to complaints within 30 days of receipt. Grievances may be addressed to the registered office at Ahmedabad, Gujarat.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.