Last Updated: January 2026 · Version 1.0
Welcome to Ather. These Terms and Conditions govern your use of our website, services and dealership/partnership programmes. By accessing our website, booking a painting service, or engaging with our dealership and contractor programmes, you agree to be bound by these terms.
1. Acceptance of Terms
By accessing and using this website or applying for any Ather partnership programme, you acknowledge that you have read, understood and agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, please do not use our website or services. These terms apply to all visitors, users and partners. We reserve the right to update or modify these terms at any time without prior notice.
2. Definitions
- "Company" refers to Ather Energy Limited, its subsidiaries and affiliated entities.
- "Partner" refers to any individual or entity engaged as a Mini or Standard dealer, colour studio franchisee, contractor or applicator, project and bulk supply partner, or in any other business arrangement with Ather.
- "Website" refers to the Ather dealership and partnership portal.
- "Services" refers to all paints, coatings, waterproofing systems, painting services, support, training and business opportunities offered by Ather.
- "Territory" refers to the geographical area assigned to a partner for business operations.
3. Partnership Eligibility
To be eligible for any Ather partnership programme, applicants must:
- Be at least 21 years of age
- Be a citizen or legal resident of India
- Have no criminal record or pending legal cases related to fraud or financial misconduct
- Possess valid business registration documents (or be willing to obtain them)
- Have adequate financial resources as specified for the chosen partnership tier
- Have suitable premises or storage facilities (where applicable)
The Company reserves the right to accept or reject any application at its sole discretion without providing reasons.
4. Application Process
All partnership applications are subject to submission of a complete application form with accurate information, document verification and background checks, location/territory assessment, an interview or meeting with the regional team (if required), and final approval from authorised personnel. Providing false or misleading information may result in immediate rejection or termination of the partnership.
5. Investment and Payments
- Investment amounts vary by partnership tier and are subject to change.
- Security deposits are refundable as per the terms specified in the partnership agreement.
- All payments must be made through official channels only.
- The Company does not accept cash payments for partnership fees.
- GST and other applicable taxes will be charged as per government regulations.
Warning: Beware of fraudulent schemes. Ather never asks for payments through personal accounts, cryptocurrency or unauthorised agents. Always verify payment details through official channels.
6. Partner Obligations
As a Ather partner, you agree to:
- Maintain the quality, safety and reputation of Ather products and services
- Follow all branding guidelines and marketing standards
- Achieve minimum sales/throughput targets as specified in your agreement
- Maintain proper storage, handling and safety standards for paints and solvents as per applicable statutory norms
- Comply with all applicable laws, regulations and licensing requirements
- Not engage in any activity that may harm the Ather brand
- Report any market feedback or issues to the Company promptly
- Participate in training programmes and meetings as required
7. Territory Rights
- Territories are assigned based on availability and partner capability.
- Exclusive territories are only granted for specific partnership tiers.
- The Company reserves the right to modify territory boundaries.
- Partners must operate within their designated territory only.
- Cross-territory sales require prior written approval.
8. Intellectual Property
All trademarks, logos, brand names and intellectual property related to Ather remain the exclusive property of the Company. Partners are granted a limited, non-transferable licence to use Ather branding solely for authorised business purposes during the partnership period. Partners must not modify Ather trademarks, use the branding for unauthorised purposes, register domains or social media handles using the Ather name without permission, or create derivative works based on its intellectual property.
9. Termination
Either party may terminate the partnership agreement as per the terms specified therein. The Company may terminate a partnership immediately in cases of breach of agreement terms, fraudulent activities or misconduct, failure to meet minimum performance standards, damage to brand reputation, or violation of applicable laws. Upon termination, all rights to use Ather branding cease immediately, and partners must return all branded materials and equipment.
10. Limitation of Liability
The Company shall not be liable for any indirect, incidental, special, consequential or punitive damages arising from your partnership or use of our services. Our total liability shall not exceed the amount paid by you as security deposit or investment. The Company does not guarantee any specific income, profit or return on investment. All business projections are estimates only and actual results may vary.
11. Dispute Resolution
Any disputes arising from these terms or partnership agreements shall be resolved through amicable negotiation, mediation by a mutually agreed mediator, or arbitration under the Arbitration and Conciliation Act, 1996. All disputes shall be subject to the exclusive jurisdiction of the courts in Ahmedabad, Gujarat.
12. Governing Law
These Terms and Conditions shall be governed by and construed in accordance with the laws of India. Any legal action or proceeding shall be brought exclusively in the courts of Ahmedabad, Gujarat.
13. Contact Information
For any questions regarding these Terms and Conditions, please contact us:
- Phone: 079 4754 5252
- Address: Ather Energy Ltd, 3rd Floor, Tower D, IBC Knowledge Park, Bannerghatta Road, Bengaluru, Karnataka – 560029
By using our website or applying for a partnership, you acknowledge that you have read and understood these Terms and Conditions.