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Dealership & Franchise

Five dealership formats, from a single Ather Grid charging hub to a multi-district distributorship. Published margins, protected territory and OEM support at every step.

About Ather Energy

A professionally managed electric two-wheeler business

We are pleased to present an opportunity to associate with Ather Energy through a proposed FOCO (Franchise Owned, Company Operated) dealership model — designed for entrepreneurs, investors and business owners looking to establish a dedicated showroom and workshop facility.

Ather Energy is an electric two-wheeler company focused on developing, manufacturing and retailing electric scooters along with supporting EV products and services. The dealership ecosystem is designed to provide customers with an integrated experience covering electric scooters, genuine spare parts, accessories, service and other related solutions.

Under the proposed FOCO structure, the franchise partner invests in the dealership infrastructure while the Company manages the agreed operational activities in accordance with the final dealership agreement.

Products & Services

What the dealership may offer

Product availability is based on the Company's current portfolio, the location and dealership requirements.

  • Ather Electric Scooters
  • Genuine Spare Parts
  • Accessories
  • EV Charging Solutions, where applicable
  • Service & Maintenance
  • Insurance & Finance Assistance
  • Other Company-approved products and services
Partnership models

Choose your business path

A FOCO (Franchise Owned, Company Operated) opportunity — you invest in the showroom and workshop infrastructure while Ather manages the agreed operations. Choose the Compact or Standard format that matches your capital and market.

  • FOCO model
  • 50% rent & electricity support
  • Company-managed operations
  • Full training & support
Larger market

Standard Dealership

₹55 – 60 Lakhtotal investment

A spacious customer experience centre with a dedicated workshop for a larger market. The bigger format adds room for product display, customer experience, service operations and spare-parts handling, with full Company support under the FOCO agreement.

What you get

  • Supply of Ather electric scooters and approved products
  • Company-managed inventory and genuine spare parts
  • Premium Company-approved interior and branding
  • SOPs, sales and advanced technical training
  • Employee hiring and salary support as per FOCO terms
  • Brand-level, digital, print and radio marketing support
  • 50% rent and electricity contribution, subject to agreed limits
  • Billing/POS software and delivery to your registered location
  • 60% of opening inventory under Company Credit (40% dealer contribution), subject to approval

Investment breakdown

Registration fee
₹65,500
Refundable security deposit
₹5,75,000
Showroom setup, interior & systems
₹10 – 11 Lakh
Workshop setup & machinery
₹7 – 8 Lakh
Initial civil work
₹1 – 2 Lakh
Opening inventory (total)
₹75 Lakh
Dealer inventory investment (40%)
₹30 Lakh
Company Credit (60%)
₹45 Lakh
Total dealer investment
₹55 – 60 Lakh

Profit potential

EV products margin10 – 15%
Service charges30 – 35%
Spare parts35 – 40%
Indicative ROI~18 months

Space requiredShowroom 1,500 – 2,000 sq ft + Workshop 1,500 – 2,000 sq ft — total 3,000 – 4,000 sq ft.

Apply for Standard Dealership
Quick comparison

Compare the models side by side

The same numbers from the cards above, laid out together. Scroll sideways on a phone.

Feature Compact Dealership Standard Dealership
Total investment ₹25 – 30 Lakh ₹55 – 60 Lakh
Total area 1,400 sq ft 3,000 – 4,000 sq ft
Showroom area 700 sq ft 1,500 – 2,000 sq ft
Workshop area 700 sq ft 1,500 – 2,000 sq ft
Registration fee ₹35,500 ₹65,500
Security deposit ₹3,50,000 ₹5,75,000
EV products margin 10 – 15% 10 – 15%
Service margin 30 – 35% 30 – 35%
Spare parts margin 35 – 40% 35 – 40%
Indicative ROI ~18 months ~18 months
Agreement period 5 years 5 years
Application process

How to get started

A six-step route from the form to your opening day — usually two to four weeks end to end.

  1. 01

    Application form

    Complete the Ather dealership application form with your details, preferred location and dealership format.

  2. 02

    Document submission

    Submit the KYC, property and business documents listed below.

  3. 03

    Document & location verification

    The Company verifies your documents and the proposed site location.

  4. 04

    Company assessment

    A commercial and feasibility assessment of the proposed dealership is carried out.

  5. 05

    Approval

    On successful assessment, the dealership proposal is approved.

  6. 06

    Agreement & formalities

    Sign the FOCO dealership agreement and complete the deposit and further formalities.

Documentation

Documents to keep ready

Keep these ready before you apply — it is the single biggest thing that shortens approval time. Completed forms and scanned documents are sent to info@atherenergyfranchise.in.

Personal documents

  • Aadhaar card
  • PAN card / Voter ID card
  • Passport size photograph
  • Education certificate

Property & business documents

  • Complete property documents with title and address
  • Location images, videos and site details (latitude & longitude / site location)
  • Ather dealership application form — printed, filled in CAPITAL letters using a blue/black pen

Financial documents

  • Bank passbook / cancelled cheque
  • GST / ITR copy, if available

Not sure which papers apply to you?

The list depends on the tier you pick. Tell us the model you have in mind and our team will send the exact checklist for it.

Request the Checklist
FAQs

Frequently asked questions

Investment, margins, paperwork and timelines — the questions applicants ask us most. Anything not covered here, just call the team.

Ask a Question
What is the FOCO dealership model?

FOCO stands for Franchise Owned, Company Operated. The franchise partner invests in the dealership infrastructure while the Company manages the agreed operational activities as specified in the final dealership agreement.

What is the minimum investment required?

A Compact Dealership is budgeted at ₹20 – 25 Lakh and a Standard Dealership at ₹65 – 70 Lakh, covering registration, refundable security deposit, showroom and workshop setup, documentation and initial business setup. Property purchase cost is not included.

What are the proposed margins?

EV products 10 – 15%, service charges 30 – 35%, and spare parts and equipment 35 – 40%. Actual profitability depends on sales, service volume, location and operating costs.

What is the indicative ROI?

Approximately 18 months. This is an indicative target based on expected performance and is not a guaranteed return; actual ROI may vary with sales volume, service revenue, operating costs, location and market conditions.

Is the security deposit refundable?

Yes. The security deposit is refundable after completion or termination of the agreement, subject to settlement of dues and contractual obligations. A proposed 7% bank interest applies, subject to the final agreement.

Do I get rent and electricity support?

The Company proposes to contribute 50% of the applicable rent and electricity bill, subject to agreed limits, market value and the final dealership agreement.

How long is the agreement period?

The minimum proposed agreement period is 5 years. Renewal is subject to mutual agreement and applicable Company terms.

What are the termination terms?

In case of voluntary termination, 45 days prior written notice must be provided. The security deposit refund is subject to outstanding dues, damages, liabilities and completion of settlement formalities.

Is property cost included in the investment?

No. Property purchase cost is separate. If you already own suitable commercial premises the overall requirement may be lower; any lease rent, deposit or acquisition cost is considered separately.

Investment Guide

Where your investment goes

The proposed investment is divided into key components, so it is clear what infrastructure and value is created against each head.

1. Registration Fee

Compact: ₹35,500 · Standard: ₹65,500

Covers dealership application and registration formalities; refundable as per applicable terms.

2. Refundable Security Deposit

Compact: ₹3,50,000 · Standard: ₹5,75,000

Refundable after completion or termination, subject to dues. Proposed 7% bank interest. Minimum agreement period 5 years.

3. Showroom Setup

Compact: ₹4 – 5 Lakh · Standard: ₹10 – 11 Lakh

Interior & civil work, branding, display, customer seating, reception & billing counter, furniture, AC, CCTV, lighting, POS and signage.

4. Workshop Setup

Compact: ₹3 – 4 Lakh · Standard: ₹7 – 8 Lakh

Service equipment, technical tools, workstations, electrical infrastructure, CCTV, safety equipment and spare-parts storage.

5. Initial Civil Work

Compact: ₹1 – 2 Lakh · Standard: ₹1 – 2 Lakh

Basic site preparation, flooring/surface prep and minor civil & electrical adjustments as applicable.

6. Opening Inventory & Company Credit

Compact: ₹35 Lakh · Standard: ₹75 Lakh

Dealer contributes 40% (Compact ₹14L / Standard ₹30L); the Company provides 60% under Company Credit (Compact ₹21L / Standard ₹45L), subject to approval, credit limits and terms.

7. Company-Provided Business Value

Product supply & inventory, genuine spare parts, POS software, SOPs, sales & technical training, employee hiring & salary support, branding, marketing, and 50% rent & electricity contribution — as agreed.

8. Property Cost

Property purchase cost is not included. If you already own suitable premises the requirement may be lower; any lease rent, deposit or acquisition cost is considered separately.

Space Arrangement

Space Arrangement & 8-Month Setup Period

If you do not have suitable premises ready when the agreement is finalised, the Company gives you time to arrange it.

After the Dealership Agreement is finalised, if the Franchise Partner does not have a suitable space for the approved showroom and workshop, the Company will provide an opportunity to identify, arrange and make the required premises available.

The Franchise Partner is given up to 8 months to arrange and make suitable space available for the Company to establish the dealership and commence approved operations.

The 8-month period commences from the date the applicable licence / dealership agreement or official approval is formally issued to the Franchise Partner.

During this period, the Franchise Partner is responsible for identifying a suitable property that meets the Company's location, infrastructure, legal and operational requirements. The proposed premises remain subject to Company verification and approval.

If a suitable, Company-approved space is not provided within the 8-month period, the Company may — subject to the final agreement — cancel the dealership licence/agreement and refund the official amount received (without interest), after adjustment of applicable dues and liabilities.

Dealer Role & Responsibilities

What the franchise partner maintains

The Franchise Partner maintains the dealership premises and ensures the prescribed Company standards are consistently followed.

  • Maintain showroom and workshop infrastructure
  • Ensure customer satisfaction and service quality
  • Ensure staff follow Company SOPs and operational standards
  • Maintain cleanliness, safety and professional presentation
  • Maintain required business and customer records
  • Order products through the prescribed Company process
  • Make payments as per agreed terms and submit payment receipts
  • Report damaged products promptly with required supporting details
  • Inform the Company at least one week before the expiry of eligible items
  • Support Company inspections and operational reviews
  • Comply with applicable legal and statutory requirements
Agreement & Termination

Key contractual terms

  • Minimum proposed agreement period: 5 years; renewal subject to mutual agreement.
  • Voluntary termination requires 45 days' prior written notice.
  • Security deposit refund is subject to outstanding dues, damages, liabilities and completion of settlement formalities.
  • Non-compliance with agreed terms may lead to action, including termination, as per the final contractual terms.
Contact

Business Development Team

Mr. Anish Agarwal — Relationship Manager

Phone: +91 997-322-7317

Email: support@atherenergyfranchise.in

Address: 3rd Floor, Tower D, IBC Knowledge Park, Bannerghatta Main Road, Bengaluru, Karnataka – 560029, India.

Ready to partner with us?

Take the first step towards your own Ather dealership. Apply now and our franchise desk will walk you through the rest — there is no fee to apply.

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